Mastercard & NYC Commission for Human Rights
2019 was the 50th Anniversary of the Stonewall Riots and the celebration of World Pride in NYC. So we decided it was time to take Gay St in the West Village and give it an update, so ALL identities would feel represented.
Case Study
Launch Spot
Recognition
The One Show
Bronze-Design-Out of Home-Single
Bronze-Design Branding-Corporate Communications
Merit-Experiential & Installations-Brand Installations
Effie Awards
Winner-Engaged Community
Winner-Brand Experience: Live
Winner-Topical Marketing
New York Festivals
Gold-Financial Advertising-Use of Discipline/Medium-Guerilla-Alternative Media-Location-Based Media
Gold-Financial Advertising-Consumer-Corporate Image
Gold-Financial Advertising-Use of Discipline/Medium-Events
Silver-Financial Advertising-Use of Discipline/Medium-Outdoor/Transit/Out-of-Home
Bronze-Financial Advertising-Use of Discipline/Medium-Public Relations
Bronze-Financial Advertising-Use of Discipline/Medium-Social Media
Merit-Financial Advertising-Consumer-Financial Service Provider
Press
AdWeek, Muse by Clio, The Drum, The New York Times, ABC News & Good Morning America, CNBC, Yahoo News, The Hill, LGBTQ Nation
Agency McCann New York
Role Concept & Art Direction
Copywriters Morgan Mack & Noah Benezra
Creative Direction Evan Benedetto, Carlos Wigle, Joel Rodriguez, Pete Jones, Pierre Lipton