instax
11 creators. 50+ markets. 3 cameras. And instax’s first ‘Give Squad’– a series telling the stories of mixing creativity with doing good.
Victoria
@villanaart is a textile artist from Mexico. Her interest in different cultures, history and the future inspired her to explore creative ways to help people relate to one another.
Victoria uses color, geometry and patterns as she weaves yarn through portraits. The result is a beautiful mix of indigenous Mexican and western art.
Susan
@susanfangofficial is a fashion designer from China that creates one-of-kind sustainable accessories and clothing. She draws inspiration from the joy of strangers she meets and the beauty found in nature.
MRSHLL
@marshallxyz is a Korean American, queer singer and songwriter who is changing music one track at a time. His multifaceted identity shapes his work in such a unique way, bringing messages of joy and acceptance to his listeners.
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MRSHLL (@marshallxyz), Korea
Inspiring fans to embrace their identities through music
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Susan (@susanfangofficial), China
Redefining fashion by honoring the beauty found in nature
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Chai (@chaiofficialjpn), Japan
Eempowering women to define “cute” on their own terms
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Wendy (@wendysworld_xox), UK
Creating inclusivity for all in the avant-garde makeup world
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Giu (@giu.alfeo), Germany
Creating space for everyone in the longboard community
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Victoria (@villanaart), Mexico
Weaving threads of creativity that connect us from the past to the present
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Amna (@amnalqubaisi_official), UAE
Breaking down barriers, and winning, on a male dominated track
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Renata (@renatafloresrivera), Peru
Preserving her indigenous roots and the native language of Quechua through music
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Atul (@atulbigdance), India
Making dance a movement that unites across borders
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Berywam (@berywam), France
Connecting people around the world with every single beat
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Sevy (@sevymarieart), USA
Communicating with the world through paintings instead of word
Agency McCann New York
Role Concept & Art Direction
Copywriter Ericka Gordon
Creative Direction Andre Massis, Liz King