instax
11 creators. 50+ markets. 3 cameras. And instax’s first ‘Give Squad’– a series telling the stories of mixing creativity with doing good.
Victoria
@villanaart is a textile artist from Mexico. Her interest in different cultures, history and the future inspired her to explore creative ways to help people relate to one another.
Victoria uses color, geometry and patterns as she weaves yarn through portraits. The result is a beautiful mix of indigenous Mexican and western art.
Susan
@susanfangofficial is a fashion designer from China that creates one-of-kind sustainable accessories and clothing. She draws inspiration from the joy of strangers she meets and the beauty found in nature.
MRSHLL
@marshallxyz is a Korean American, queer singer and songwriter who is changing music one track at a time. His multifaceted identity shapes his work in such a unique way, bringing messages of joy and acceptance to his listeners.
Agency McCann New York
Role Concept & Art Direction
Copywriter Ericka Gordon
Creative Direction Andre Massis, Liz King