Kroger’s Holiday Remix
We took Kroger out of the grocery store and into the world of music with the help of Latin Grammy winner Carla Morrison, to build on our holiday spot all about embracing other cultures.
We started with the question—If Kroger is all about embracing cultures at the holidays, why is the music in stores all the same standard English language music we hear in every retailer from November through Jan 1?
So we built a playlist of holiday songs from across the globe to invite new traditions, through food and through music, to the table.
And to kick it off we brought in Grammy winning latin artist Carla Morrison to re-record Holiday classic Silent Night as Noche de Paz, a Spanish language version.
The Holiday TV Spot
Press Billboard, PR Newswire
Agency Adam & Eve DDB NY
Role Art Direction & Concept
Team Bailey Sward, Jason Ashlock, Paulo Junger, Joao Rios